What is Digital Marketing? | Digital Marketing Overview |

Digital Marketing

   Do you often get Ads before viewing a YouTube Video? or get a a post ad or Video ad while you scroll social media? or find ads while surfing websites?
All this is Nothing but Digital Marketing .
    Digital Marketing is Marketing or Promoting or Advertising of Products and Services using Digital Technologies mainly on the Internet using Search Engine, Social Media, Mobile Applications, Email, Sms, Web Applications, Websites and various other Online Platforms.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
Digital Marketing is a great way to reach to your Exact Customers and Clients.

Following are the channels for Digital Marketing:-

1. Search Engine Optimization (SEO) :
    SEO stands for Search Engine Optimization, the practice of increasing the quantity and quality of visitor to your website through organic search engine results and ranking your website to first page of search engine without spending any money.

2. Content Marketing:
   Marketing and inculcation valuable content to visitor by making and publishng blogs, videos, posts, etc

3.Social Media Optimization (SMO):
      Social Media Optimization (SMO) is creating and making of social media accounts and providing relevant information about your business or services in them.

4. Social Media Marketing (SMM): Social Media Marketing is the use of social media platforms and websites to promote a product or service. It also refers to techniques that target social networks and applications to spread brand awareness or promote the business or service.

5. Social Media Automation : Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts ahead of time or republishing popular articles.

6. Email Marketing : Email marketing is the act of sending a commercial message, typically to a group of people, using email. You can customize the email as you want by adding Gif , photos and videos to your email.

7. Affiliate Marketing : Affiliate marketing is the process of earning income every time you promote someone elses products or services. If you generate a sale for the company, you get paid.

8. Sms Marketing : SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people.